About Afghan Telecom

Afghan Telecom Corporation was incorporated in 24 September 2005 to provide unified telecommunication services throughout Afghanistan under the stewardship of Ministry of Communications & Information Technology.

Accordingly, Afghan Telecom adopted a challenging program aiming to transform its business from government system to the recognized commercial business standards. The company has developed clear strategies focusing on internal re-organization, re-skilling and development of its staff, enhancement of its internal processes and studying its customers' needs and requirements while continuing carrying out its national and social duties and responsibilities. Afghan Telecom Corporation is the leading national provider of telecommunication services in Afghanistan. The company is working continuously to fulfill and satisfy the market requirements, keeping pace with the emerging technologies in the telecommunications sector and satisfying the customer's needs. Afghan Telecom Corporation understands that the world is changing very fast & rapid and telecommunication is the only medium which can adapt to the changing times. Afghan Telecom is the pioneer in implementing new telecommunication services in Afghanistan & a leader in the Afghanistan telecommunication market. The role & use of telecommunications is significant for the development of the people & the country. Believing in the importance of its customers and fulfillment of their needs, Afghan Telecom Corporation is constantly adopting different Strategies that aim to support and re-enforce its competitive position. Based on its strategy, Afghan Telecom strives to enhance customer- oriented culture in all its business aspects & modus - operandi. This culture has been reflected in the organizational design of the company that comprises the best expertise in the Management level, a number of Functional Departments and Four Key Business development & Sales Units focused on the Key Afghan Telecom Customer Categories & sale points.

During these years, Afghan Telecom has gone beyond its local borders to the international markets, forming a network of businesses to international carriers with the OFC backbone with the total project length 7,500 Km in Afghanistan. 

Job Summary

Establishing brand images and building and strengthening brand awareness.

Job Duties & Responsibilities

Developing brand differentiation strategies, brand positioning, brand stories, and brand messagebased on consumer data and market analysis
•	Developing a strong brand positioning, strengthening brand awareness, implementing a consistentbrand voice and messaging across all channels,
•	Establishing brand guidelines, voice, and metrics, and ensure alignment with the rest of theCompany
•	Developing branding features, such as logos and marketing materials
•	Working closely with the creative team to implement brand guidelines
•	Ensuring compliance with the brand guidelines across all media, materials, and channels
•	Uilding and strengthen brand awareness/reputation across relevant audiences: customers,employees, vendors, and investors
•	Conducting primary and secondary research, and staying up to date with market trends andconsumer insights
•	Conducting competitive analysis to identify opportunities and gaps
•	Monitoring and optimizing brand performance across the board
•	Designing and conducting promotional campaigns for new services and markets
•	Assessing the performance of the advertising campaigns and events
•	Meeting with various stakeholders and departments in the company to gather branding insight
•	Analyzing data and trends related to branding
•	Checking for branding consistency in all interactions with the public
•	Presenting branding information to clients or managers
•	Overseeing the creation of marketing materials, including digital content, social media posts, andadvertising campaigns
•	Performance of any other tasks assign by his/her direct supervisor.

Job Requirements

Fluent with Pashto Dari and English languages.
•	Creativity
•	Communication and writing skills
•	Ability to work effectively in a fast-paced environment with tight deadlines
•	Strong positive mental attitude
•	Understanding of marketing principles and strategies
•	Excellent research skills